LAW FIRM: RESOURCES, ARTICLES & LINKS 
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PI (Personal Inury) Report - September 2009
The listing of the top Personal Injury and Medical Malpratice keywords and search phrases (by volume) used in Google for September 2009. If you want to find out what how people search for personal injury attorneys online and in what volume, you have to read the PI report.
The 10 Things Every Lawyer Should Know About Online Press Releases
Over the past decade or so, customer behavior started to change and instead of being interrupted by TV’s, billboards and the like, they started to turn to the web as part of their daily lives. With the help of search engines, an amazing transformation started taking place – people starting looking for attorneys on their time without interruptions. If they have an issue, they now look online for legal advice and attorneys who can handle them, on their own time.
The 15 Things Every Lawyer Should Know About Blogging
So how popular are blogs these days? A new blog is created around every second of every day. There are around 70 million blogs in existence today with over 30% of Americans actively reading them. Over 25% of AMLaw 200 firms now have one or more blogs and growing and some of the more popular blogs online today have larger readerships than many of the major new papers in circulation!...
Mega vs. Target Law Firm Websites - How Many Websites Do Law Firms Need To Succeed Online?
Most law firms today have either one website with all of their practice areas listed or multiple websites commonly dedicated to 1-2 similar/related practice areas. Larger firms with one website containing multiple practice areas are commonly referred to a “Mega-Sites” while firms with multiple websites representing different practice areas are referred to a “focused sites” or “target sites.” So when it comes down to what type of website/s your firm needs to succeed online, it is best to start by addressing the following four important factors...
Creating Powerful & SEO Friendly Legal Blogs for Your Law Firm
SHOULD I CREATE A BLOG FOR MY LAW FIRM? Many attorneys ask me if they should create a blog for their law firm. I always respond by asking attorneys the following questions...
12 Smart Marketing Tips For Law Firms In A Recession
If you or your management is considering cutting or eliminating marketing programs because of tough times, think again! Research shows that companies that market through a recession stand to gain tremendously over competitors that cut back. Here are 12 cost-effective marketing actions for surviving and thriving through a down economy...
7 Ways to Stretch Your Marketing Budget
Marketing isn't just an expense; it's an investment. As an accountant, I often see businesses spending an incredible amount of money on marketing with very little return. The key is to market smarter and fully utilize your marketing budget...
50 Ways to Market Your Practice
There’s an adage that the best person to ask for advice is someone who has already done what you’re trying to do. So who better to tell solo and small-firm lawyers about successful marketing techniques than those running successful practices?...
As Firms Cut Marketing, Others See Opportunity
Law firms typically maintain their marketing costs year to year, or make minor adjustments, but the dim financial prospects for 2009 mean firms are eyeing more drastic changes as they finalize their annual budgets...
7 Ways to Stretch Your Marketing Budget
Marketing isn't just an expense; it's an investment. As an accountant, I often see businesses spending an incredible amount of money on marketing with very little return. The key is to market smarter and fully utilize your marketing budget...
It's Time to Talk Audio/Video
(ABA Journal) Lawyers love text on a page. The single-space letter or memo is the lingua franca of our trade. Our PowerPoint slides are usually dense with text, and even the mention of adding a chart, table or graphic to a document causes consternation...
Jurors Receiving Google Gag Orders
"Lawyers know that jurors are going to go to the Internet and Google," he said, "just as children will do exactly what their parents advise them not to do."
Social Promotion
(ABA Journal) That adds up to $20,000-$100,000 in legal business generated through online networking each year. “That’s cases and referrals for work on an hourly basis,” says Sigman. “On contingent fee cases, it could be in the millions. It’s an unlimited number.”...
The Blawg 100
These are the 100 best Web sites by lawyers, for lawyers, as chosen by the editors of the ABA Journal...
Billable Hours Giving Ground at Law Firms
Lawyers are having trouble defending the most basic yardstick of the legal business — the billable hour...
Extinction Facing Yellow Pages
In recent years, as its customers migrated to the Web -- flocking to sites like Google -- the telephone-directory business followed, hoping the Internet would be its salvation. But that strategy hasn't panned out. Now, the economic downturn is sending the already ailing business into a tailspin.
Mistrials As Jurors Turn To Web
Last week, a juror in a big federal drug trial in Florida admitted to the judge that he had been doing research on the case on the Internet, directly violating the judge’s instructions and centuries of legal rules. But when the judge questioned the rest of the jury, he got an even bigger shock.
Yellow Pages Advertising In Decline
U.S. telephone yellow-pages companies Idearc Inc (IDAR.PK) and R.H. Donnelley Corp (RHDC.PK) said on Thursday they were undertaking restructuring efforts with bondholders as both companies continue to deal with a sharp drop in advertising revenue.